Digital Marketing Calendar · April 23 – August 2026 · MoyMoney Cash Box + Drive Away Car Giveaway Campaign
| Day | Mailchimp | Content Type | ||
|---|---|---|---|---|
| MON | Insurance product static post (rotate: Auto → Home → Life → Health) | Same graphic + relevant hashtags | — | 🛡 Insurance Pillar · Canva template |
| TUE | 🐯 Company History & Tiger Mascot post — rotating ideas (see ideas below) | Same post + history-themed hashtags | — | 🏢 Company Heritage · Story + photo or graphic |
| WED | Primo App spotlight: rotate between app feature highlights, partner merchant promotions, and app download reminders | Story with link sticker: "Download Primo → you're entered!" or partner promo | — | 📱 App + 🤝 Merchant Pillar · Static or phone mockup |
| THU | 🎉 DRAW: "This week's 2 lucky names!" announcement | Draw Story + 15-sec Reel | — | 🎁 Highest engagement day · Post 11AM–1PM |
| FRI | 🎁 GIVEAWAY DAY: Live or video recap at Julale Center | Story series: "Today's winners catching cash!" | — | 🎁 Giveaway Day · 30-sec phone video |
| SAT | Engagement: poll, quiz, "Caption this", local Guam content | Repost winner story or community photo | — | ❤️ Community · Boosts organic reach |
| ✉️ Mailchimp: 2× per month — Week 1 (Newsletter) + Week 3 (Mid-month + Car Giveaway reminder). | ||||
Content Ideas, Rotate throughout the campaign:
🎯 LAUNCH WEEK FOCUS — First draw Thu Apr 23 → First giveaway Fri Apr 24. Push Primo App downloads. Introduce partner merchant benefit.
🎯 FOCUS: AUTO INSURANCE + APP GROWTH + ESTABLISH WEEKLY RHYTHM · Mother's Day May 10
🎯 FOCUS: HOME & PROPERTY INSURANCE (TYPHOON SEASON) + FATHER'S DAY (JUN 21) · 4 Fridays of Cash Box
🎯 FOCUS: LIFE & HEALTH + LIBERATION DAY (JUL 21) + CAR GIVEAWAY WARM-UP · 4 Fridays
🎯 FOCUS: AUTO INSURANCE (NEW DRIVERS) + CAR GIVEAWAY BUILD-UP BEGINS · Back to school = new drivers, busy parents
9 targeted emails covering campaign launch through end of August. 2× per month (Week 1 Newsletter + Week 3 Mid-Month), with Email #1 as the special campaign launch send on Apr 24.
| # | Send Date | Type | Subject Line Example | Key Content | Primary CTA |
|---|---|---|---|---|---|
| 1 | Apr 24, 2026 | 🚀 Campaign Launch | "🎁 MoyMoney Cash Box is BACK — Here's how to win!" | Campaign intro · How to enter · App download · Draw & Giveaway schedule | Download Primo App |
| 2 | May 4 (Wk 1) | 📰 May Newsletter | "🎉 New month, new winners — plus your insurance tip!" | April recap · Insurance spotlight (Home/Typhoon) · App + merchant intro | Download Primo App |
| 3 | May 18 (Wk 3) | 📣 Mid-Month | "🚗 Don't miss your chance to WIN the Mitsubishi Outlander!" | Car giveaway entry · Cash Box update · EZ Pay spotlight · Office CTA | Visit our office to enter |
| 4 | Jun 1 (Wk 1) | 📰 June Newsletter | "🌀 Typhoon season is here — is your home covered?" | Home insurance · Typhoon checklist tips · Winner recap · Father's Day preview | Get a free quote |
| 5 | Jun 15 (Wk 3) | 📣 Mid-Month | "🎉 June winners + Father's Day — protect the people you love" | Winners spotlight · Life insurance · Father's Day angle · Car entry reminder | Visit our office |
| 6 | Jul 6 (Wk 1) | 📰 July Newsletter | "🇬🇺 Happy Liberation Month! + Cash Box winners" | Liberation Day · Life/Health focus · Merchant deals · App download push | Download Primo App |
| 7 | Jul 20 (Wk 3) | 📣 Mid-Month | "🚗 Outlander teaser — have you entered the draw?" | Car teaser photo · Mid-year recap · Winner spotlight · Office visit CTA | Visit our office to enter |
| 8 | Aug 3 (Wk 1) | 📰 August Newsletter | "🎒 Back to school — is your family fully protected?" | Auto insurance · EZ Pay for busy parents · New driver tips · Merchant spotlight | Get a free auto quote |
| 9 | Aug 17 (Wk 3) | 📣 Mid-Month | "🚗 December is closer than you think — enter the Outlander draw!" | Car giveaway urgency · Outlander photo · Personal Accident spotlight · Office CTA | Visit our office to enter |